——

JINKINK
IDENTITY

——
Jinkink is the personal company of chef Arthur Potts-Dawson. It is the umbrella for his food writing and television work. The identity comes from an original sketch by Arthur's father. For the business cards, the logo is foil-blocked and embossed with a laser-etched plate to give super-fine detail on the quill emblem. This foil sits on a thick green textured card stock. The letterhead is printed in the same dark green as the business card, with the quill logo foil-blocked in silver.
——