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Wretch 32’s debut album ‘Black & White’ is packed with humorous narratives and poetic metaphors about the realities of life. He is, unlike many rap stars, not an ego and this along with his love of language became our starting point when conceiving the art direction for the release. His honest but understated approach and clever writing style were also traits that we really wanted to visualise. The image, a perfect profile, shot outdoors and with natural light is unretouched. His eyes are also closed, capturing a moment of thought and presenting the self - reflecting, autobiographical content of the music.