Wieden+Kennedy

Wieden+Kennedy asked us to contribute an idea for their window as part of their ‘Hello Neighbour’ programme where they collaborate with creatives located within a 1 mile radius of their London office. We wanted to make something dynamic as the window is on a busy street and we felt it had to remain interesting for people that worked in the area as well as visitors.

We built a typographic mobile, made from fonts found within the 1 mile radius and that displayed the phrase “When Things Come Together”. We wanted to make collaboration central to the piece, between us and W+K and also the local cultures had come together to create a diverse community but mostly the revolving sections of the mobile that when aligned displayed the message. We photographed hundreds of shop fronts, and architectural type selecting only those that had a strong connection to the area. These were redrawn and cut from foam to be balanced in our mobile. The Truman Brewery supported the project (we designed a font based on type found on one of their chimneys) and a dedicated site was put online where both the chimney can be seen and the font downloaded for free here: www.trumanbrickface.com

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Wieden+Kennedy image