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The Village Fete at the V&A is Scarlet Projects’ contemporary take on the traditional English fete, providing an extraordinary array of creative fun, wildly imaginative events and rather silly games. We were asked by the wonderful Scarlet Projects to design the graphic identity for 2008 and work with exhibition designer Mark Garside on the space. Our concept, ‘Village Fete Goes POP!’, was based around the familiar party feature of balloons and the onomatopoeic words they could make when they pop. We asked each designer the question: “If your stall was a balloon, what sound would it make if it popped?” The submitted words found their way into the programme and onto the balloons that formed the A2 poster. To continue the POP! theme we brought in green and white super-sized helium weather balloons to float around the space. The balloon graphic from the programme was used as signage, on bags and between the V&A entrance and the courtyard space.