+44 (0) 20 7001 1021
Uncommon Ground. Land Art in Britain 1966 – 1979 proposes a new reading of British art between the mid-1960s and late 1970s, placing landscape and nature at the heart of the emerging avant-garde movements of the period. The Arts Council an Hayward Touring asked us to design the exhibition and catalogue for this show that would travel to four locations across the UK. We chose a proportion that reflected those of ordinance survey maps and colour palettes that referred to academic/text books from the 1960-70s. We wanted to create something that has the feeling and density of a guide or field book and laminated the cover and chose this compact size whilst being large enough to reproduce the works.
There is a large section presenting works by individual artists alphabetically as well as thematic sections that are divided by full bleed coloured pages in a range of 1970s hues. As this was an era of cultural and political change we set the whole book in a formal serif to reflect the academic and formal nature of the body of work.
The book is laminated with a protective textured coating to add durability and the fold out covers were used for easy to reference maps showing the spread of key artistic sites across the UK and London in relation to the texts.
We designed this catalogue for Uncommon Ground, a touring exhibition of land art from 1966-1979. We chose a proportion that referenced ordinance survey maps from the era and series of coloured dividers for sections were informed by 1970s text book colour palette.
The laminated cover suggests use as a field book and maps of key artistic UK sites are explained in relation to the text and printed on inside covers for easy reference.
A section covering keys artists and their works opens the book and a series of thematic sections groups content