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First held in August 2010 at the well respected Rocket gallery in Tokyo, then updated for another outing at London’s Kemistry Gallery, “Roger That” brought together ESW/P, Julia and Inventory. The exhibition concept was to interpret the letter forms and associated sound words of the international aviation alphabet. The show explores and illustrates the lateral and at times surreal phonetic codes of the alphabet from Alpha to Zulu. Consisting of 26 A2 litho printed posters, four from each designer, the show is a complete typographic journey through the alphabet. The prints were produced in two special colours and hand numbered in an edition of one hundred. To adorn the walls of the gallery space we commissioned a writer to produce a short story that used all of the words from the aviation alphabet. Where these words appeared we replaced them with the corresponding poster.