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The Rewind Forward ‘Pop- Out’ Shop toured through London, to Manchester and Liverpool during the Summer of 2010 providing an interactive display venue to view items from PUMA’s heritage archive, including historic footwear, posters, magazines and other material. Responding directly to the traveling requirements of the brief, we utilised a standard Ford curtain-sider truck to both house and display the collection.
Theatrically drawing back the bespoke graphic curtain revealed a jigsaw of sculptural polystyrene shapes, plywood crates and steel mesh elements that could be unpacked & reconfigured to suit various public locations. Displaying items from the archive, housing monitors, used as plinths or arranged to form seating and tables for the public to interact with the collection. Decorated with bespoke colours, graphics and text inspired through analysis and interpretation of the 70’s and 80’s Puma heritage content and CNC engraved with information describing the project and individual artefacts.