Nike 78

Nike 78 asked us to contribute to their project that showcases the work of creatives challenging the function of Nike shoes. Our submission came from a simple piece of visual/word play with Air Jordan and the iconic ‘jump man’ logo. Inspired by Nike’s technical development, in particular the introduction of air bubbles within trainers during the mid nineties, we created a sculptural piece illustrating Nike’s contribution to sportswear, elevating athletes into global superstars.

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