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Moment One was a one-day festival held to celebrate the opening of Central St Martins new site at Kings Cross. Distinguished figures from music, fashion, art, design, literature and performance came together to talk and perform.
To promote the event we created an identity and a set of collateral which celebrated both the ‘formal’ and the ‘anti’. Working exclusively with fonts that could be thought of as default when used alone (Times and Ariel) we combined and clashed them, to create design anarchy within a formal framework. As the event was for an established Art College it was an opportunity to play with and break design rules - something we’d hope students will do with their time at the university.