+44 (0) 20 7001 1021
We were asked to create a full identity for The Kets de Vries Institute (KDVI), a training organisation that counsels CEO’s and top level executive teams using a psychodynamic approach to leadership coaching.
We created a logo mark, derived from the abbreviated KDVI name, consisting of four separate coloured shapes that interlock and overlap in places to create new colours. The logo is designed to break down graphically into its component parts to reflect the team work nature of both the KDVI operational structure and also their aims for improving teamwork and leadership within organisations. The stationary set was printed on smooth uncoated papers with the logo mark and type beautifully embossed in the stocks. Custom envelopes in three sizes were printed with red, the lead colour, on the inside and the logo type on the flap.