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Invisible: Art of the Unseen 1957 – 2012 at London’s Hayward gallery was surprisingly one of the most covered exhibitions in London in 2012. Including works such as Yves Klein’s “architecture of air” and Tom Friedman’s plinth on which a professional witch has cast a curse directly above. Each piece evoking a spatial awareness and our understanding of that beyond the literal, new conventions and “limits of our perceptual capacities.”
We designed and produced the catalogue to accompany the exhibition with the intention of providing the viewer a more of a guide than a catalogue, so that it could be taken with you as you walked around the exhibition.
Using very thin paper we intentionally took advantage of show through and printed all of the images on the reverse of each page and the text on the front gaps wrapping around these ‘missing’ semi visible images. This encouraged the reader to find out about the work from the text before seeing an image of it. This was an intentional decision as most of the objects in the show existed to transmit a conceptual idea as opposed to visual image. The text was set in a typewriter font that referenced those seen in much of the documentation that accompanied the works, and was printed in the same grey we used in our exhibition captioning system.