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Hostem is a new menswear establishment based on Redchurch Street, Shoreditch and stocks a mix of artisanal brands, casual/luxe street wear with the avant garde. The interior, by JamesPlumb, features hand painted hessian wall panels, washed out Swedish linen, restored floorboards and custom lampshade-cluster lighting. Its a incredibly expressive space and the experience of being inside it was something we wanted to bring into the print identity.
We gave them two paper stocks, a warm grey with deep brown pantone black print, and a deep brown for all envelopes. The small type sizes, line quality and map language were used to create the feeling of something discreet, precious, and rooted to the physical space.
Both colours were found within the shop interior colour palette and all items feature a blind embossed logo that picks up the the quiet artisanal quality of the brands they stock.