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This year, every art label can or bottle of Beck’s Pils, Beck’s Vier or Beck’s Blue comes with a unique code to download a track of your choice from Play.com, absolutely free.
YCN have produced a press and outdoor advertising campaign to launch the promotion and the 2010 art label designs. We collaborated with Inventory Studio and Lyndsay Milne for design and art direction, and commissioned Luke Kirwan for photography.
The campaign, planned and bought by Starcom, will run as six, 12 and 48 sheet formats nationally; on all CBS landmark sites and will feature as a bespoke banner at the O2. Press insertions will appear in a host of lifestyle and national titles. Some supporting live advertising installations are currently being planned by YCN for spectacular effect in London and Birmingham shortly.