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Acorn House, London’s first truly eco-friendly training restaurant, is
set to transform the way in which people eat out. With fresh seasonal menus, a dedication to healthy eating, environmental responsibility and a premium, glamorous appeal, this revolutionary and pioneering new concept offers Londoners a unique dining experience. The identity and production followed the same strict-as-hell eco-rules that the restaurant uses. All the printed material used vegetable inks and recycled papers. The identity also had the option to be seasonal with logos and artwork that adapted over the course of the year. The custom logotype was coupled with the delicate and elegant font Mrs Eaves. Matchsticks were replaced with booklets of plantable seeds. (Watch out for impromptu carrot crops springing up in the East End.)
The reverse of the Acorn House stationery was printed with the leaf pattern; this showed through the thin recycled paper. The hand-made menu covers were embossed with the skeleton of a tree and foil-blocked with a variety of patterns of silver leaves. They were also coated with waxed muslin, creating a wipe-clean, fibrous surface. A partnership pack was created to send to possible sponsors. The restaurant filters its own sparkling and still water so we created these branded recycled glass bottles. Outside the restaurant, a subtle cast-metal sign sits on the grey and black mosaic wall.