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To mark the launch of our PUMA Rewind/ Forward Pop-Out shop we designed and produced this promo press pack in collaboration with Eat Sleep Work/ Play. As well as the Press Release for the project and scheduled events, it also included a limited edition T-shirt complete with special metallic ink sleeve logo, a DVD of our stop frame truck animation and a gate folded flyer with info about the concept and design. THIS was printed on heavy recycled card with three spot neon Pantones as well as a black and a special gold. All of this was shipped in a custom made triangular card- board box finished with a colour matched sticker.