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GOSSIP
VARIOUS SINGLES

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Back Yard Recordings were looking for a cost effective solution to pack a promo by the American band Gossip. Due to the limited budget we got rolls of packaging tape printed up and we branded and sealed all the sleeves with it. The single ‘Standing in the Way of Control’ shot up the charts and we art directed the following three UK single releases. Each one was approached as a new brief but we stuck to the formula of creating a custom drawn piece of typography to act as a logo for the song title and coupling this with a piece of commissioned photography. The campaign expanded into 48-sheet posters and even influenced some of the band’s videos.


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‘Standing In The Way Of Control’ promo. Blank sleeves with custom printed packaging tape sealing the top. The packaging tape was also used for decorating stage shows, sealing touring kit and is still being used by Back Yard Records to seal every box and parcel that leaves the office.
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'Standing In The Way Of Control' 7″ sleeve. A still from the music video was re-photographed from an analogue studio monitor with custom printed packaging tape over it.
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'Standing In The Way Of Control' 12″ sleeve.
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'Jealous Girls' & 'Standing in the Way of Control' CD promos.
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'Jealous Girls' CD single.
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'Jealous Girls' 7″ sleeve.
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'Jealous Girls' 7″ sleeve.
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Listen Up CD single.
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'Listen Up' 7″ sleeve. Printed black and white with a spot blue overprint on uncoated board. Photograph by Iddo Goldberg.
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'Listen Up' 7" promo picture disc. Photograph by Iddo Goldberg.
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'Yr Mangled Heart' 12″ sleeve. Fresh flowers were used in the photograph on the front. We shot the back cover after a week when they had died and dried out.
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'Yr Mangled Heart' 12″ sleeve front.
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'Yr Mangled Heart' 12″ sleeve back.
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'Yr Mangled Heart Remixes' 12″ front.
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'Yr Mangled Heart Remixes' 12″ back.
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